And if you happen to be in Milan this thursday... IF BOOK THEN Conference


08.00-09.15 » Registration
09.15-09.30 » Welcome and introduction
Marco Ferrario, Bookrepublic | Enrico Barboglio, 4IT Group
09.30-10.20 » Readers aren’t users
Henning Fischer, Adaptive Path
10.20-11.05 » Save this book:posterity’s challenge
Peter Brantley, Digital Library Federation
11.05-11.30 » Coffee Break
11.30-12.30 » Digital change in publishing: lessons learned in the US
Mike Shatzin, The Idea Logical Company
12.30-13.00 » The role of the writer in digital age
Alessandro Piperno, writer and literary critic | Stefano Salis, journalist at Il Sole 24Ore – Domenica
13.00-14.15 » Lunch
14.15-14.45 » Preliminary results from Nielsen ebookscan Europe
Jonathan Nowell, Nielsen Books
14.45-15.05 » Panel presentation:
Giovanni Bonfanti, A.T. Kearney
15.05-15.45 » Overview of the single markets presented by a panel of European players:
  • Simon Blacklock (Faber&Faber, Faber Factory) – UK
  • Patxi Beascoa (Random House – Mondadori) – Spain
  • Per Helin (Publit) – Sweden
  • Sebastian Posth (Publisher, Arvato) – Germany
  • Marco Ferrario (Bookrepublic) – Italy
15.45-16.15 » Coffee Break
16.15-18.00 » The future of publishing, now. Case studies
Chair: Marco Ghezzi, Bookrepublic
» Something old, something new, something borrowed, something blue
Richard Nash, Cursor
» On Marginalia in the Digital Age
James Bridle, Open Bookmarks
» Digital innovation in publishing
Peter Collingridge, Enhanced Editions
» UK schools and the readers of tomorrow
Chris Meade, if:book London
18.00-18.15 » Conclusions


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