location of intellectual exchange
The Ecology of Ideas: An Interview with Of Swallow’s Jason Rovito15042010
The media’s narrative goes like this: Toronto booksellers are dropping like flies, with venerable institutions like Pages and David Mirvish Books on Art as well as newer enterprises like McNally Robinson and TYPE on the Danforth shutting their doors. But not to worry, new bookstores are cropping up all over town; plucky startups like ReReading, Good Egg and Zoinks! are going to try their luck in the strange new world of the internet, ebook and big box retail.
Into this narrative enter Of Swallows, their deeds, & the winter below. Jason Rovito has become Of Swallow’s figurehead, the latest young entrepreneur to try his hand at redefining bookselling for the 21st century. But Rovito’s vision of a center for knowledge exchange and an experiment in community idea building is a far cry from the usual bookseller line, and indeed neither the man nor the space fit into the usual roles of proprietor and property. Traditional and innovative booksellers alike are trying to sell a product; Of Swallows is going to try to become a location of intellectual exchange.
READ MORE OF THIS INTERVIEW HERE. Thanks to RGB for bringing this to our attention.