cartoon by Toni Le Busque

According to the Bookseller, a survey by the Frankfurt Book Fair on how e-books should be priced has proved very inconclusive.

Here are the findings.

The price for an e-book should be:

More expensive than the printed book: 4%
As expensive as the printed book 15%
10 per cent cheaper than the printed book 11%
20 per cent cheaper 17%
30 per cent cheaper 14%
More than 30 per cent cheaper 16%
A standard price as with Amazon ($9.99) 15%
Other price model 6%