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What makes Bloomsbury Academic really intriguing, though, is what the publisher calls its "radically new model." The imprint will make all its titles immediately available online, downloadable and free of charge, using Creative Commons licenses. It will also sell them as print-on-demand books.

"What I believe—and this is what we're putting to the test—is that as you're putting something online free of charge, you may lose a few sales, but you'll gain other sales because more people will know about it," said Frances Pinter, Bloomsbury Academic's publisher.

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